is not necessary to force the user to open an account to buy an asset.
make it easy to do business with you . Keep in mind this simple rules.
Barnes & Noble , fresh redesign, it applies this principle perfectly.
The user can proceed to checkout without creating any accounts, but entering, one-off only the data needed for to complete the purchase process
In contrast, the usual BOL
even require the user to open an account in order to proceed with the transaction. The
web marketing starts well before you have a web site that already beautiful finished and directly involves the UI Designer at the earliest stages of study. The usability of these critical steps in an e-commerce is, in fact, at least essential and will have considerable impact, both positive as negative, concerning the perception of customer service that is offered and, consequently, the Brand.
The difference between a checkout usable and a kick in the shins the customer is everything in this picture.
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