They say a picture is worth more than many words. There
propose three.
Note differences?
After choosing a book and its addition to the basket on the one hand we Amazon with its recommendations for additional purchases based on what might be of interest, as well put in the basket. On the other hand
IBS and BOL with ... the truck just .
Now, E-Commerce stands for electronic commerce which means that there is always the magic parolina ' commercio '.
Chiunque vada in una libreria, girovaga, leggiucchia, sceglie qualche testo, ne ripone qualcuno ed infine decide quale o quali acquistare e si dirige alla cassa.
Per BOL e IBS, invece, il commercio non é così.
Secondo il loro modello comportamentale, il cliente gira per la libreria digitale, sceglie un primo testo e subito si trova catapultato, come per magia, in cassa!
Tutto ottimo. Tutto studiato sul comportamento reale del cliente tipo che, secondo BOL e IBS sa già cosa vuole, sceglie in prima battuta e passa direttamente in cassa.
Ma anche se così fosse, rimane sempre la cara e vecchia ' vendita Additional 'or that the librarian or the library itself, such as architecture, try to the last. Just think of the books that are on the route that leads from the shelf where the book was taken, to the body and contain possible and buy more gadgets developed, on display , groped for cash before the last purchase.
BOL and IBS does not even attempt this.
or are too honest and respectful of the Customer or who designed the UI never purchased a book in his life.
The second you said.
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